Acceptable Use Policy
This policy governs everything sent through SimpliDeliver Email. It is short on purpose, and we enforce it.
1. Who this applies to
This policy binds every person and organisation that uses the service ("you", "your account"), and it binds you for everything sent using your credentials, including mail triggered by your own customers or by software you operate. You are responsible for the conduct of anyone you allow to send through your account. If you build a product on top of ours, you must impose terms on your own users that are at least as strict as this policy, and you must enforce them.
2. What the service is for
SimpliDeliver Email is a transactional email service. A transactional message is one sent to an individual recipient in direct response to an action that recipient took, or to an event in an account that recipient holds with you. Permitted messages include:
- password resets and email address verification;
- one-time passcodes and multi-factor authentication codes;
- receipts, invoices, and payment confirmations or failures;
- order, shipping and delivery notifications;
- security and account alerts, such as a new sign-in or a changed password;
- service notices about an outage, a policy change, or an expiring subscription, sent to existing users of that service;
- replies and notifications generated inside an application the recipient uses.
3. Bulk and marketing sending is prohibited
You may not use SimpliDeliver Email to send bulk, marketing, promotional or campaign email. This is not a soft limit or a matter of volume — it is a prohibition on the category. Specifically, you may not send:
- marketing, promotional, advertising or sales email of any kind, including product announcements, offers, discounts and upgrade prompts;
- newsletters, digests, drip sequences, nurture sequences, re-engagement or win-back campaigns;
- any message sent to a list of recipients rather than triggered by an individual recipient's own action;
- surveys, review requests, referral or affiliate solicitations, fundraising or political appeals;
- a message that is nominally transactional but whose real purpose is promotional — a receipt built around an advertisement, a "your account is ready" message that is mostly an upsell. We look at the substance of the message, not its subject line.
If you need to send marketing email, use a service built and licensed for it. We will tell you the same thing if you ask, and we will not make an exception for a large account.
4. Purchased and third-party lists are prohibited
You may only send to an address that was given to you directly by the person who owns it, in the course of them using your product or service. You may not send to any address that was purchased, rented, leased, swapped, scraped, harvested, guessed, appended, inferred, or obtained from a data broker, a public directory, a website, a social network, or any other third party. You may not upload such a list to the service, and you may not use the service to validate, clean, enrich or test one.
We do not host, sell or supply recipient lists, and we never will.
5. Other prohibited use
You may not use the service to send or facilitate:
- Unsolicited mail. Any message to a recipient who did not ask for it, whatever you choose to call it.
- Phishing, spoofing or impersonation. Mail that misrepresents who sent it, forges or falsifies headers or the
From,Reply-Toor return path, imitates another brand or person, or attempts to collect credentials, payment details or personal data under false pretences. - Malware and harmful content. Viruses, ransomware, spyware, exploit code, or links to any of it.
- Fraud and deception. Advance-fee fraud, fake invoices, counterfeit goods, pyramid or Ponzi schemes, "get rich quick" offers, deceptive financial or investment claims, or fabricated urgency designed to make a recipient act against their interest.
- Illegal content. Anything unlawful under Indian law or under the law applying to you or your recipient, including material that infringes intellectual property, child sexual abuse material, and content that incites violence or hatred.
- Harassment. Mail directed at a person who has asked you to stop, threats, stalking, or doxxing.
- Suppression evasion. Sending to an address on your suppression list through a second account, a second domain, a variant address, or any other route around the block. Creating a new account after a suspension is itself a breach of this policy.
- Resale or relay. Operating an open relay, reselling raw sending capacity, or letting an unvetted third party send through your account.
- Attacks on the service. Probing, load-testing without written permission, circumventing rate limits or quotas, or interfering with delivery for other accounts.
6. Requirements on every message you send
- Verify the domain. You may only send from a domain you have verified with us by publishing the DKIM, SPF and custom MAIL FROM records we generate for it.
- Identify yourself honestly. The
Fromaddress must accurately identify you, and a reply to it must reach you. - Keep the relationship current. Do not send to an address for an account that has been closed, or a relationship that has ended.
- Handle replies. A reply asking to stop is an instruction to stop, even for transactional mail, and you must act on it.
- Stay within the rates below.
7. Bounce and complaint limits
Measured over a rolling window, once your account has sent at least 100 messages:
- Bounce rate above 5% — sending is suspended.
- Complaint rate above 0.1% — sending is suspended.
These are the thresholds at which shared sending infrastructure starts to be damaged for everyone on it, so we act on them mechanically rather than case by case. A suspended account gets an immediate error on every send attempt and an email to its administrators explaining why. New accounts also begin with a reduced daily sending cap, lifted once a track record exists.
8. Our right to suspend or terminate
We may suspend or terminate sending on any account, immediately and without prior notice, at our sole discretion, where we believe that this policy has been breached, that a breach is about to occur, or that continued sending puts other customers, recipients, or the reputation of our sending infrastructure at risk. We may do this on the basis of an abuse report, our own monitoring, a notice from a mailbox provider or from our infrastructure provider, or a legal demand.
Depending on what we find, we may also:
- throttle or cap your sending, or reduce your quota;
- block sending from a specific domain, address or template while leaving the rest of your account running;
- add recipients to suppression and refuse to remove them;
- retain evidence of the breach and disclose it to a mailbox provider, our infrastructure provider, or a law enforcement or regulatory authority where we are required or reasonably entitled to;
- terminate the account and refuse to do business with you in future, including under a different name.
We will tell you what we found and give you a route to respond. Where a suspension was precautionary and the explanation resolves it, we will lift it. Where it was not, we will not. We do not owe a warning first, and nothing in this section obliges us to keep sending mail we believe to be abusive.
9. Reporting abuse
Anyone — recipient, mailbox provider or bystander — may report abuse to abuse@simplideliver.com. This mailbox is monitored and read by a person. We aim to acknowledge reports within one business day and to act on substantiated ones promptly.
Please include the full message headers where you can. They identify the sending account, which is what allows us to act rather than merely file the report. Reporting abuse does not require an account with us.
10. Changes to this policy
We may update this policy as the service changes or as new kinds of abuse appear. The date at the top reflects the current version. Material changes will be notified to account administrators by email before they take effect, and continued use of the service after that constitutes acceptance.
11. Governing law
This policy is governed by the laws of India, and the courts at Mumbai, Maharashtra have exclusive jurisdiction over any dispute arising out of it.
12. Contact
- Abuse reports
- abuse@simplideliver.com
- Questions about this policy
- support@simplideliver.com
- Operator
- Niyam Vora, sole proprietor, trading as SimpliDeliver. India.